Balihoo
Balihoo was a Boise, Idaho based local marketing automation company that helped national brands coordinate digital advertising, search, and co-op marketing spend across their networks of franchisees, dealers, and local resellers. Founded in 2004 by Pete Gombert, the company shifted to its local-marketing-automation model in 2008 and was later named a Gartner "Cool Vendor" in marketing (2010). Balihoo filed for Chapter 11 bankruptcy in February 2023 and its assets were acquired by Insticator in July 2023.
Company Facts
- Headquarters: Boise, United States
- Founded: 2004
- Employees: 15
- Type: mature
- Website: https://www.balihoo.com
- Industries: Marketing Technology, Local Marketing Automation, Advertising