Paul Moreton

Chief Development Officer, Merlin Entertainments

Poole, United Kingdom

Paul Moreton joined Merlin's Executive Committee in January 2023 as Chief Development Officer, responsible for Merlin Magic Making, the company's in-house creative and project-delivery team that builds rides, attractions, LEGO models and Madame Tussauds wax figures, and for third-party IP partnerships. He started his career selling balloons at Alton Towers in 1991, later led marketing for Madame Tussauds and launched The London Eye, spent time at UKTV creating three new TV channels, then rejoined Merlin in 2012 as Group Creative Director. He has driven the global rollout of Madame Tussauds, including the New York location, and recently secured Merlin's attraction partnership with Minecraft.

Expertise

• Creative Development
• IP Partnerships
• Attraction Design
• Brand Licensing