Blackstone Growth $100M Minority Investment in Applecart

Information Technology · United States · $100M

Blackstones growth equity business invested $100 million in Applecart, a Decision Maker Marketing platform founded in 2013 by Matt Kalmans and Sacha Samotin, valuing the New York based company at approximately $700 million. HELLER founder and CEO Risa Heller and a Blackstone representative joined the board alongside existing directors Kalmans, Samotin, and TKO Group Executive Chairman and CEO Ariel Emanuel, who had led Applecarts 2018 Series A as then-CEO of Endeavor. Canaccord Genuity advised Applecart on the transaction and Cozen OConnor served as legal counsel.