SORRY SUGAR

SORRY SUGAR is a Gurugram beverage brand, founded in 2026, selling coffee drinks and premixes sweetened with monk fruit instead of added sugar through its own stores, online and quick-commerce platforms. It generated more than Rs 1 crore in revenue in its first month of operations, runs three stores in Gurugram and Delhi, and raised a $1 million seed round led by the Dhanuka family and Amishi London in September 2026.

Company Facts

• Headquarters: Gurugram, India
• Founded: 2026
• Type: startup
• Website: https://sosorrysugar.com
• Industries: Beverages (Non-Alcoholic), Direct-to-Consumer (DTC), Consumer Staples