Advantage Solutions

Advantage Solutions is a leading provider of data-driven, technology-enabled omnichannel sales and marketing services to consumer goods manufacturers and retailers, including retail merchandising, business intelligence, and digital commerce. Bain Capital Private Equity became a shareholder through its 2017 investment in Daymon Worldwide, which merged with Advantage in 2018, and rolled its stake into a common stock private placement when Advantage went public via SPAC merger with Conyers Park II Acquisition Corp in 2020. Bain retains board designation rights under a stockholders agreement.

Company Facts

  • Headquarters: Irvine, United States
  • Founded: 1987
  • Type: public
  • Website: https://www.advantagesolutions.net
  • Industries: Sales and Marketing Services, Retail Merchandising, Consumer Goods, Business Intelligence

Key People at Advantage Solutions

  • Chris Growe — Chief Financial Officer, Advantage Solutions
  • Jim Kilts — Chairman of the Board, Advantage Solutions
  • Dave Peacock — Chief Executive Officer, Advantage Solutions

Investors & Owners

  • Bain Capital, LP

Recent Transactions

  • Bain Capital Invests in Daymon Worldwide, Later Advantage Solutions